NEW HORIZONS

Tomorrow

is our motto

Starting from the question “What is a cultural institution for”?, Fondazione Prada opens its doors to the general public showcasing the production of urban culture: an on-going research aimed at looking into different languages in order to design the time

we are living in now and in the near future

Recovered industrial archeology, old redeveloped buildings and new constructions. The soul of the Prada Foundation in Milan is also expressed through the architectural project of the OMA studio set up by Rem Koolhaas. Photo by Bas Princen, 2018. Courtesy Fondazione Prada.

At the Fondazione, art is collected and showcased in its original settings, offering unreleased interpretations of contemporaneity

If we were to define Miuccia Prada's vision, surely the desire to go beyond what is long established, known and achieved is her strong point. She has always challenged conventions, offering unprecedented interpretations of contemporaneity by putting models, technologies, materials, symbols and icons under the magnifying glass, opening discussions and making people think.

Bel Air Trilogy, by Walter de Maria dating back to 2000-2001. Three 1955 Chevrolet Bel Air models are polished like in a car dealership. However, a careful eye catches the deflated wheels, the absence of rear-view mirrors and above all the iron bars that cross the interior of the car. It's just a beautiful accumulation of matter. The work is inside the Tower in the Atlas section, which houses the permanent collection of the foundation.

Le Studio d’Orphée, Jean-Luc Godard. Recording and editing studio, the living place and creative atelier of the great French director, has now been reconstructed on the first floor of the South gallery to allow viewers to be in close contact with the creative process of a film work.

Corner Door and Doorframe, 2014-2015 is a permanent installation by Robert Gober. The American sculptor usually mixes reality with surreal in order to fascinate, disturb and discombobulate the visitor.

Who the bear? is the title of Simon Fujiwara's exhibition. Below, two pictures of the exhibition currently on at the Fondazine Prada in Milan. The work looks into the theme of identity, which in recent years has become increasingly fluid.

Bar Luce was conceived by the American director Wes Anderson. An iconic and nostalgic place that welcomes the visitors at the Milanese foundation.

La Torre, a new building within the Fondazione Prada complex, designed by Rem Koolhaas, and on the right, the interior of the restaurant bearing the same name on the top floor, furnished with design pieces, works of art and ceramics by Lucio Fontana.

Stop painting, curated by Peter Fischli at the Fondazione Prada in Venice. The exhibition looks into the relevance of painting as a means of expression in contemporary art. Above, Where the Energy Comes From 1 by Jana Euler (2014). Below, Untitled by Josh Smith (2021).