HOSPITALITY
SPACES FOR BETTER LIVING
In the words of George Bernard Shaw, “The great advantage of a hotel is that it is a refuge from home life”. And it’s true: when we enter a hotel room, we look for a new experience, pleasure, a different lifestyle. Change the layout of the spaces and a bathroom can become an oasis of well-being. Ideal Standard interprets our desires, providing solutions that can adapt to both private spaces and the world of hospitality.
Designing a hotel room is, in some way, like re-educating our imagination. Inspired by the domestic space, architects and interior designers interpret the room, experimenting with new spatial layouts.
If one thing is certain today, it is that we are living in an era of change. Our habits are changing, the format of our working days, our living arrangements and our needs. Our homes are transforming to adapt to new emotions and necessities. We want them to reflect us; what we are becoming. Opening the door to a hotel room is something entirely different. Somehow it makes us feel free, worldly, open to what is new. It doesn’t need to look like us; in fact, we want it to be different from our homes, to turn our habits upside down. It is fundamental that it surprises us, that it helps us to enjoy a different experience, and makes us happy in that moment. We already know that we will have to adapt to an order that is not of our choosing, which is precisely what makes us curious to inhabit an unfamiliar space and, above all, discover new tendencies and comforts. Hotel rooms, in fact, exist before we inhabit them, and are just waiting to be experienced. They are designed to interpret our desires, to enable us to experience a different time that can transform us and transmute us into a different version of ourselves. Designing a hotel room is, in some way, like re-educating our imagination. Inspired by the domestic space, architects and interior designers transform the room, experimenting with new lifestyles. We offer ourselves up gladly
A sea-view suite
In total white to leave space for the natural setting. The living room features corner sofas and a large coffee table in front of the fireplace for moments of relaxation. Opposite: large Conca countertop washbasin. Previous pages: the bedroom is integrated with the bathroom area, where the freestanding bath creates separation from the washbasin area. All fixtures are from the Conca series, Atelier Collections, by Ideal Standard.
Pamper time
Another one of the pleasures of staying in a hotel is the chance to try out special personal care products. Amenities sets can introduce us to exclusive fragrances, soaps and creams. Comfort Zone cares for both the face and body.
Precise shapes
The Joy mixer combines pure elegance with a strong personality. The result of a single fusion, it is available in three refined, opaque finishes, in addition to the traditional chrome-plated range. Pictured here: the Silver Storm version combined with the round washbasins and the central bath from the Conca series, Atelier Collections.
Fluid space
The bedroom opens up to the bathroom creating a new definition of privacy. Relaxation is shared and transformed against a new backdrop. Washbasins and a central bathtub from the Linda-X range. Joy wall and floor mixers.
An oasis of well-being
Some next-generation hotel rooms are veritable apartments, designed to satisfy and stimulate every desire. The focus is on relaxation with large beds positioned in front of breathtaking views, saunas and therapeutic showers by the gym, large well-spaced washbasins, plenty of soft bath linens and exclusive cosmetics. When artfully mastered, all of this makes any stay more enjoyable and stimulates the desire to replicate innovative solutions in the home. Pictured: washbasins, taps and bath from the Conca series, Atelier Collections by Ideal Standard.
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Conca Collection by Ideal Standard
No barriers
Two further interpretations of new hotel living: the bedroom is part of the living area, while the bathroom area is separated by a glass door for light and visibility. White dominates, mixed with just a few warm tones. The plants convey calm and proximity to nature.


Conca Collection by Ideal Standard
Details make all the difference
A smoothly functioning mixer, quality ceramics, and ergonomic baths and washbasins determine the guest’s level of satisfaction during a stay. Ideal Standard makes these objectives its mission, always striving to improve the offering and functionality. Pictured: mixer, washbasins and bathtub from the Conca series, Atelier Collection.
to this change and, if the stay offers us any new comforts, we look into how we can replicate them back in our own homes. Hotels have also changed – especially next-generation hotels. Rooms are larger and brighter and are designed to be inhabited with pleasure and comfort foremost.
Sculptured washbasins blend in with furnishings and wallpapers and become the true stars of the bathroom.
The way spaces are organised is the first major transformation. Bedrooms open up to bathrooms, changing their classic styles of use. A free-standing bath opposite the bed inspires a rewriting of notions of behaviour, privacy and the traditional – comfortably immersed in fragrant water, you can sip a good wine and chat, or admire nature or a cityscape from the window. The shower too not only provides an energy boost, but transforms into a chromotherapy experience, a Kneipp massage, or a soft cascade that envelops the body.
Since the bathroom is the most technologically advanced place in a hotel room, it is also the one that best incorporates innovation. Frosted glass walls help restore privacy to the space; sculptured washbasins blend in with the furnishings and wallpaper; sensor mixers provide soap and water at the same time; rainfall showers evoke spas and hot springs; while sophisticated hygiene systems ensure absolute cleanliness and reduce noise. Ideal Standard incorporates these changes in an extensive catalogue that adapts to both homes and hotels, offering a revolution within the revolution and a capacity for metamorphosis and flexibility that help you to design infinite spaces and customise every detail.